Ed Alexander – Search Engine Results: Getting on Page One

Today on the Edge of Innovation, we are talking with Ed Alexander, founder of Fan Foundry, about Search Engine Results and getting on page one of search results.

Paul: Hello, and welcome to the Edge of Innovation. I’m Paul Parisi, your host, and today I have Ed Alexander, founder of Fan Foundry.

Ed: How are you doing? Nice to be here.

Paul: Great to have you.

Search Engine Results: Getting on Page One

Ed: Being on page two of the search engine results page is, is maybe not necessarily a bad thing.

Paul: Sure. But it’s not a good thing.

Ed: Sure. Think about it.

Paul: I mean, we’re lazy. Web consumers are lazy. So I dig a lot into the web and find things, and people are always surprised. “How did you find that?” Well, I go to page two and page three and page four and page five, and I tweak the query and I, I change the order of words and I…and all sorts of things. And they’ll say, “That’s how I should have asked the question,” because now I got the answer.

Ed: Bingo. Exactly right.

Paul: But a lot of people don’t do that. They don’t have the patience for that. So how do we, in a real world scenario, I’m, I’m an attorney. Uh, I do elder law, and I want to get more clients. And I’m coming to you for SEO and, and all the things that follow along. So if I get somebody there, you gotta worry about getting somebody there, is what do we do after that? We’ll talk about that in a minute. But really, I’m trying to understand SEO. So we do everything right, uh, and we get on page two.

Ed: Yeah. Are you talking about a real world example?

Paul: No, I’m not. I’m just making it up.

The Blessings and Curses of Page Two

Ed: So hypothetically. Alright. Dealing in hypotheticals is a tough one for me only because it’s entirely possible that if you were an elder law attorney in Beverly, Massachusetts, there may not be that many, and there may be so few that you’ll end up on page one of the search engine results. So this is hypothetical. However, even if it were page two, I would have to think if I was a visitor trying to find that elder lawyer, I’d be looking at a few red herrings, ads and mismatches on page one. So even if the SEO isn’t tweaked or isn’t tuned so that I’m looking at a result on page one, I’ll probably have to go to page two to search anyway. I may not be happy with that result, and maybe I’ll think that Google is failing me somehow because they’re not giving me a page one result, but it is incumbent on me, if I really need to find an elder lawyer in Beverly, Massachusetts, that page two isn’t so bad.

If I’m the elder law attorney, and I have a certain, uh, volume that I can entertain of business, being on page one could be a blessing and a curse.

Paul: Be careful what you wish for.

Ed: Exactly right. You just might get it. So I’m not saying you necessarily need to be satisfied but you have to think in the broader terms of what are you hoping to accomplish and what can you reasonably take on.

Paul: Certainly. That’s good business meeting to sit there and say, you know, I can, I can get 10 new clients or I can get a hundred. I don’t want to put up billboards everywhere and get too many clients and have to turn them away.

Ed: Sure. And you have to think about the type of business persona you’re portraying to the world. If you are a very loquacious lawyer, and you’re happy to speak to the public, and you have a public persona that’s more or less prominent compared to your competitors out there, then that’s an opportunity for you to do something like a podcast or to write articles or to even use something as — dare we say it? — Yelp, a review site, even though people think of that as for restaurants and hotels, nonetheless, Google respects Yelp positioning, and that can help your search engine results.

What is the weighted importance of SEO? Article Titles Matters.

Paul: If you had to draw a pie chart, how much is the SEO? Forget about content. Well, it has good content, we’ll assume. But the reason people are coming is because of SEO and the content that comes with SEO. That is one segment of the pie. And then the other stuff is all the other stuff. And we’ll… I’d like to dig into that a little bit of how you would direct that. But what? Is it 50/50? Is it 25% SEO and 75%?

Ed: To me, it’s increasingly become a concern, uh, to, once you be increasingly concerned with the value that you’re delivering, the value you’re conveying. I can use myself as an example. Let’s go back to the Fan Foundry blog. I’ll tell you a genesis story. It will take a minute.

When I begin writing my first few blog articles back in 2008, I had a, you know, more or less, successful career in marketing and sales leadership, and I thought to myself, “Well, there’s probably enough people out there who are on a different phase of the journey than I am who could stand to benefit from the thimble-full that I know. So let me turn this into a few articles and send it out there, and see how people consume it,” doing my experiments with my content.

One thing I learned early on — frankly, by accident — was using Google’s type-ahead search. You know how it fills the answer in as you’re typing? It’s kind of cool. It shows you other ways other people have asked the same question or similar questions and the results they’ve gotten. I used that. And I thought, “Ooh, you know, the best way to title this particular article on virtual trade shows is, ‘Are Virtual Trade Shows Worth It?'” Specifically that sentence, those words, in that order with a question mark on the end. I used that as the title for a blog article I had written the month earlier about trade, virtual trade shows. I didn’t title it that way. I changed the title, and boom. Suddenly the traffic just… It was an embarrassment of riches, frankly. For a one-month-old blog, I would say I was pleased and embarrassed, and I realized, “Ah-ha. The article title matters.”

Paul: So that’s an ah-ha moment. That’s a very important thing for our listeners. Google, what you’re going to be talking about, try and figure out what the questions are by what Google is going to suggest, and then use that in your titling.

Ed: Exactly right. Use Google’s own machine learning on how people ask similar questions and decide based on the results you’ll see in your type-ahead search which of those is the most effective title for you to use and write your title accordingly.

Paul: Is that search history queryable? I know you can type it in yourself, but I’m wondering is there somebody out there that says, “Here’s everything that’s being searched.” I know on Bing, you can get like the past 10 searches or there’s a catalog of the past searches for the past couple of hours or something like that. I’m wondering. That would be a really interesting vector to look into to see if that’s available.

Ed: Yeah. Well, I’m not a genius; if I’ve imagined it, someone else is out there either working on it or maybe it’s about to be delivered to us all anyway. What I’m speaking of is the notion that all those different variants on the question that you’re typing ahead then get presented to you in a graph that says the searches that got the best results are this particular one. I’m also a little concerned about that because if you, everyone stops us—, starts using the trodden path, it kind of levels the field, and now you’re in a watershed mark, and it’s table stakes and not a differentiator.

Paul: We’ll have to cut that part out. We’ll edit that part so nobody will know about it.

Ed: Okay. Yeah. I was never here.

Doula Search Ranking by Location Query

Paul: Were never here. I don’t even know who you are. So, okay. Let me give you a real world example. We have a client who is a doula. They help moms that are giving birth.

Ed: I get it. Yeah.

Paul: And she works all over the North Shore, southern New Hampshire, all that kind of stuff. And we want to do SEO for her. So we’ll use her as an example. How would you approach it? Because some people say, “I want a doula in Beverly.” Some people, “I want one in Danvers.” So what is the actual real work that we have to do? Do we make landing pages for Beverly, for Topsfield, for Danvers?

Ed: That would help matters, however I’m not sure you need a separate landing page for each one. But I think equally important work for that doula to be doing is to represent him or herself — likely herself, let’s just assume — to represent herself in such a way that anybody who is looking for a doula in the North Shore of Massachusetts lands on a landing page that says, “Oh, by the way, as a doula, I have working relationships and customer stories from people just like you who have used these facilities.”

Paul: Yeah. They’re doing that. They’re doing very good at that, actually.

Ed: Excellent. That’s great to hear.

Paul: But, if you go, “doula in Saugus,” she doesn’t come up. If you do, “a doula in Danvers,” she comes up. So there’s something in her content that is making her relevant to Danvers and not to Saugus.

Ed: Why do you suppose that is? I get that… Well, I’m going to draw an inference since I know the region. There are more robust healthcare facilities and delivery facilities in Danvers. There’s a hospital in Danvers. There isn’t a hospital in Saugus. So my thinking is if I were the tail wagging the dog, meaning the person doing the searching, I probably wouldn’t look for a doula in Saugus. I’d look for a doula near a healthcare facility. And so, just by dint of volume of searches…

Paul: So how would you test that? Because that’s what you’re saying, do experiments. How would that be an experiment? So Beverly, Linn, Danvers has a hospital… Lawrence…

The Difficulty with Words

Ed: Lawrence Memorial is in Bedford, in Medford, rather. There is a hospital in Lawrence, but it’s not called Lawrence Memorial.

Paul: Yes. Of course not. Yes, of course not. Just… It’s New England.

Ed: That’s why you drive in a parkway and park in a driveway, I guess. One of the tools that I’ve found is particularly helpful, and it may not work in granular case, but it has worked in the past, is to use Google Trends and look at the trends over time of people using search terms and phrases to find results.

I’ll draw a parallel example. I have a client who is in the luxury travel business. Specifically in luxury yachting, big boats, million-dollar boats that you could charter for a week or a month or a sabbatical.

Paul: Where do they launch out of? Anywhere?

Ed: Well, this particular client does not own a single boat. They are the go-between, the intermediary that helps. They’re worldwide.

Paul: Okay. So I can get a boat anywhere.

Ed: Right. So this is a client who, to use the phrase I used earlier in another podcast episode, was punching above your weight. She’s able to represent her business with a handful of staff all over the world because they make it a business to travel all over the world to actually, physically, personally, inspect the boats, the captains, the crew, the—

Paul: Okay. That’s part of their value.

Ed: It’s traveling all the time. So they delivered that value with the intimate acquaintance with not just the yachts and the crews and the charters and the marinas but the onshore excursion experiences and the amenities and everything there is to do about enjoying that yacht charter.

Punching above her weight in this case means she could be searched on and found anywhere in the world, even though her offices are in Marblehead, Massachusetts, Newport, Rhode Island, or other cities. It’s not as big a concern for the customer where they’re located as it is do they represent the type of business and the satisfaction because of all the great customer stories of Facebook, on Twitter, on LinkedIn, and on their website.

Paul: And is her SEO effective?

Ed: It’s okay. She’s not showing up always on page one of the search engine results for every single search query a person could do about luxury yachting. It’s just so rich and varied. For the New England region, however, she’s it. She’s all over it.

Paul: Why do you think that is? Because her address is in New England?

Ed: Entirely possible. If you look Boston yachting, there is a handful of Boston yachting, and she’s going to…been in the business for over 30 years. So there’s something to be said for being, just having longevity and having driven traffic over that many years.

Reputation: “How do we crack that nut?”

Paul: Sure. Do you think Google takes that into account?

Ed: I can’t imagine they would want to leave it out.

Paul: Yeah. I would agree. Okay. So for a newcomer, let’s say you had a client, you know, another company does exactly the same thing. How are they going to crack that nut? That’s really difficult.

Ed: That’s a great question. You really can’t make up history.

Paul: Right. I guess what I mean is how do they get good SEO or search engine rankings, I guess, is what we should call it.

Ed: Compelling content. Customer stories. It’s a gradual relationship-building process. Frankly, everything old is new again, when you think about it. How do people build a reputation? Over time. One grain at a time. There’s no shortcut to friends. There’s no shortcut to love, fame, fortune, reputation. When you’re naked in your grave, the only thing you have left is your reputation, what people think about you and what they tell about you, no matter how they want to tell it. The only way to build that is over time, one relationship at a time.

Paul: So let’s talk about that. So you’ve got either a new yachting company. We’ve got this doula. The doula has great stories, great testimonials. Is there anything to super-charge that? I mean, there has to be, I would imagine, a deliberateness of posting them, and posting new ones. Is that the bottom line is just keep it fresh?

Ed: Keep it fresh, but I think that prominent posting and judiciously but publicly promoting the customer stories is helpful too.

Paul: Give me an example of that.

More Help for the Doula – A Similar Success Story.

Ed: Alright. Let’s say that a North Shore healthcare facility has a good working relationship with this doula. Their blogs get, their articles get read. This doula could have a byline on one of their articles mentioned and with a link back to her website. So there’s somewhat…certain layer of the SEO. There’s the link from her byline. There’s the fact that she’s the representative on the content. One would hope there would be some photographs, right, group photos of herself with practitioners, enjoying each other’s reputation together, all the things that build credibility.

Paul: Okay. So cross-pollination, really working between organizations or websites and, uh, “I say something good about you,” and people see that and then go off and link it in your site.

Ed: Sure. Funny that you mentioned doula because I can bring to earth an experience for you. A few years back, through another business, a business colleague of mine, I was referred to a woman who lives in the Chicago area who herself had suffered from an amniotic fluid embolism, or AFE, which is until recently was, essentially, a death sentence. It happens that somehow or other, fecal material or material from the fetus travels across the placenta, causes poison reaction in the mom, and both the mom and the baby usually don’t make it, or one or the other doesn’t make it. So there’s a very, very high level mortality, very little understood. Her name is Stephanie Arnold. She had one in May of 2000 and, I want to say, 13. It turns out, both she and her son Jacob were born and are alive and fine only because she took certain precautionary steps in collaboration with the delivery facility. Her doctors made sure certain, unusual equipment was present during the case of the need for resuscitation, extra units of blood and on and on and on, extra precautionary steps that they took that they realize now, now ought to be pretty much what you should do in the case where there’s a high risk. It wasn’t an ordinary procedure at the time. Now it’s becoming pretty standard. So in Chicago land, all medical facilities are expected to do certain things differently than they did before, more than they did before in the case of a mother at risk.

But she started out by telling this story and also of her own survival and used that as a, if you will, an opportunity to help with the drive, the, the impetus to improve funding and research into amniotic fluid embolisms, how they occur and how to prevent them, how to warn, how to mitigate them. She also became a spokesperson for the Amniotic Fluid Embolism foundation, the AFE Foundation, headquartered on the west coast, became very close friends and good acquaintances with their leadership people. And so there, in your community, in the business and world in which your information is related or relevant, if you could forge relationships where you’re supporting one another’s business, that rising tide lifts all boats.

Paul: Yeah. Absolutely.

Ed: And if you can make that happen online, that helps people understand why you deserve the credibility and the reputation you have. And that builds confidence. Most people don’t buy unless they’re happy that they feel, feel confident that they’re making a purchase from a sound, reputable business.

Summary of Discussion on SEO

Paul: Yeah. That’s true. I think that’s absolutely true. So let me just rehash this a little bit. So we’re talking about SEO a little bit, and SEO is, I guess let’s define it. It’s the means by which we get a search engine to show us more quickly, sooner, at the top of the list, as opposed to at the bottom of the list.

Ed: That’s a good definition.

Paul: And that gives people, customers, users, visitors, whatever you want to call them, the opportunity to discover us, click on us. So we manipulate this ranking by optimizing our website so that the search engine will display us at a high level. Okay. So that’s fair. And you’re primarily saying you do that by writing good content, say something. Say something good and interesting. And in the area of local businesses, share that information with local businesses and have them say something or let them have you say something on their website. Build that relationship so that now the people that are out there — customers, potential customers — will see you sooner than later. “I never knew you existed.” You want to answer that thing, that question, so that people don’t have that excuse anymore. They can say, “Oh, yeah. I saw you on the web. I’m interested in talking.”

It’s been a fascinating discussion about SEO and understanding, really, marketing in the web world. And we’re going to be talking with him over several podcasts and I think you’ll find some very interesting things. So, Ed, I want to thank you for being here for this first podcast.

Ed: It’s been fun, Paul. I’m looking forward to what comes next. Thanks for having me.

Ed Alexander – Fan Foundry & How Customers Happen

Today on the Edge of Innovation, we are talking with Ed Alexander, founder of Fan Foundry, about digital marketing and more!

Introduction

Paul: Hello, and welcome to the Edge of Innovation. I’m Paul Parisi, your host, and today I have Ed Alexander, founder of Fan Foundry.

Ed: How are you doing? Nice to be here.

Paul: Great to have you.

About Fan Foundry – How Customers Happen

Paul: So tell me what is Fan Foundry? I mean, is it a sports team thing? Is it…?

Ed: I get that a lot. In fact, one of my… Okay, actually, several of my clients now are in the architecture, engineering-construction space, and I’ve been known to walk the halls at the architecture shows in Boston and when someone sees the word “foundry,” they pull me aside and say, “Oh good. I’ve got these fans that need to be reworked.” There’s nothing mechanical about our business except that the work involved. But no, Fan Foundry was just a product of me spending 5 minutes with thesaurus.com and trying to find some alliterative or other kind of hooky or catchy way—

Paul: When was that?

Ed: … that’s driving how customers happen. That was in December of 2008. So we just past our 7th anniversary. Excuse me, ninth anniversary. Can’t do the math anymore. Calculators are wonderful.

Paul: That’s a long time in the internet space.

Ed: Indeed it is. I parachuted out of a company sale, gave myself a year as a runway, and I was making money in six months and so decided to ride that pony.

Paul: Cool. So Fan Foundry, what is, what is the concept? I mean, I know the words. I mean, it came out of a thesaurus, but what does it, what does it mean? What’s behind it?

Ed: Sure. I understand. The tagline is “How customers happen.” That’s a big tent. There’s lots of room for discussion in there. Your sales people, your marketing people, your service people, and all the technology, and the processes that they employ using those technologies. That whole stack is where we get involved.

Paul: Okay. So the goal is… If you were to summarize it in one sentence, what would you say the goal is?

Ed: Certainly. We help our clients treat their customers well.

Paul: Treat their customers well. So it’s not acquire new customers?

Ed: Oh, sure. When you think about it, as Will Rogers was famous for saying, “A stranger is just a friend I haven’t met.” Likewise, a customer could also be a prospect you just haven’t acquired. So I use the word customer in pretty broad terms.

Paul: Okay. So, you know, we’ve been talking about a couple of different times on the podcast the infrastructure but sort of the world of web marketing and how it works and how it doesn’t work. And everybody is familiar with the term SEO, and you gotta do SEO. But SEO just gets your message… If you had the best SEO in the world and you sold microwave ovens people would be visiting your site about microwave ovens. It doesn’t mean that somebody is going to convert. What do you think about that? I mean, is there a decoupling? I mean, I know they’re together, but there is such a focus on SEO right now. It seems like everybody in the world needs good SEO, and my question is, if you have the best SEO, what are you going to do when the person gets there?

SEO and Google

Ed: That’s a great question, and when you use the phrase SEO, search engine optimization, it means many things to many people. Most people at least associate it to some extent with working with your Google Analytics and your Google marketing console to deter— and doing keyword research to figure out what’s the best way to acquire customers, the best way to attract people’s attention with the content on your website.
We also know that, especially in recent years, you’ve found that Google algorithm—

Paul: Changes every day it seems like.

Ed: —changes. And it, you know, certainly I call it the gainful employment act for any SEO consultant. That aside, however, we’re also learning is that Google themselves are placing — I wouldn’t say diminished but — more or less equal emphasis on the, the, that infrastructure piece, the SEO piece, as well as the extent to which people who visit your content actually show respect for it. Meaning, do they come back to it again? Do they spend more time on it? Although it’s deceptive — you may, you being an SEO expert know too — that when a person visits a page on your website but they don’t spend there long, as long as they don’t bounce, meaning leave the site, and they move on to another page, it’s okay they spent a few nanoseconds on the one page where they landed because they’re satisfied enough to delve deeper into your website. That’s good SEO.

What else all makes that happen, however, is that the content, the text, the stories and the lessons and the information that you have to convey are meaningful and useful enough to the person who’s visiting that they really decide it’s worth investing more of their time in your web content. So with the boards on the page and the value of the content that you’re sharing are really, really should, have always been important and prominent. But they haven’t always been given that much attention.

Paul: So, the difficulty, I think, in some of this is, is… You’re a small business. Okay. So let’s talk about small businesses. Big businesses have a lot more latitude, a lot more money to spend, potentially, but let’s say a small, medium-sized business. They have a website. They have Google Analytics. Somebody comes to the site. How would you measure that, whether that’s successful or not? The page that they’ve come to, is it how much time they’ve stayed on it, or is it that they go to the next step?
The Path

Ed: To me, it’s did person go to the next step. Did they visit more content? Did they convert by clicking on a form-fill link, something along those lines. It’s also true that if your content can be consumed in under 10 seconds, it’s okay if that person spent under 10 seconds on the page. I’m really okay with that. Most people think of the bounce as being, okay, I’m satisfied, but… Excuse me, I’m sorry, not the vibe. They travel further into the site as being that the landing wasn’t satisfactory in some way, frankly. It was quite effective because it enticed the person to visit more. They’ve probably gone to the navigation menu to learn more about who you are, what you’re made of, who your customers are, how to get in touch with you and so forth.
What’s to me is more to look at the path that the visitor follows. If your content is intended to get a person with go to a specific next page, and people do that more often than not, the page is successful. If your content, on the other hand, is intended to get them to go to a certain next page, like in the, that I just said, but they go to a scattering of other pages, then maybe you have to think about that messaging and the value proposition that’s on your page.

Paul: So what you’re saying is that the content did not produce the results you wanted.

Ed: Right. And that’s okay. In these days, you know, marketing, everything moves so quickly. I think of that as an example of an experiment, a marketing experiment. If I try to get something to happen and something else happens instead, maybe there’s something about the way I said what I said that interpreted differently in the mind of the visitor. That’s okay. Now I’ve learned.
So, and I think of a company that, a business, even a small business that’s able to punch above its weight using data-driven marketing. They can learn from those mistakes. I don’t call them mistakes. I call them lessons. It’s experience.

What’s Data-driven Marketing?

Paul: What is data-driven marketing? You just threw that out there, and I want to understand because I’m sure there’s different, there’s different people listening. They’re going to interpret it different ways.

Ed: Absolutely. Just like SEO. Right? It means many things to many people. Yeah, to some folks, data-driven marketing means simply that we look at the reports, and we produce pie charts and it validates the decisions that are made by our executive team. That’s not data-driven marketing. To me, data-driven marketing means you’re looking at all the data that comes in, and you’re learning that there are other opportunities to experiment with the way you present yourselves online. And you can tweak your business and improve results over time based on those experiments and those learnings and those lessons.

Paul: So it’s interactive and iterating?

Ed: Oh, very much so. At the very basic level, I think of, data-driven marketing as, okay, you’ve got the infrastructure. It means you have some way of measuring. Then you have the skills. Right? The people who actually know how to do the interpreting. But then you also have to have the attitudes and the interest in delving beyond the first lesson. And then that becomes a cultural thing. To me, data-driven marketing is as much a cultural thing as it is a technical or a mechanical or infrastructure thing. If you have a culture that fosters or encourages, permits you to experiment, to try a different color conversion button, to try a different phrasing or use of adverbs in the messaging and try them. A/B testing. A/B testing. It’s time consuming, but you learn a lot, and it’s worth it in the end. Some of the best-built websites — Amazon and Airbnb come to mind — are very effective at converting people because of the coloring and the size and the shape of every element on their page.

What about the Little Guy?

Paul: So they are two very different websites that you’ve sited. Airbnb is a single-purpose website. You go there because you want to get a place to stay overnight. Amazon, contrary to everything else in the world, sells everything, and they do an effective job at communicating that. So let’s not focus on the big guys. Let’s focus on some small companies. I don’t care about names, but I’m saying let’s… So, let’s take this analogy of the microwave company. I’m going to come out and make microwaves. Seems like a stupid thing to do but because there’s so many being made. But how could I, do you think, we could effectively create a website that would — and this is the difficulty, I think — produce the results they want? We don’t know what the results are that they want. We can, we can imagine them. I want to sell microwaves. The problem is that most people don’t shop for microwaves. They may or may not. So maybe that’s a bad analogy. You know, maybe we’re a local law firm, and we want to get people that are interested in having a good lawyer, maybe a retirement lawyer. That’s a popular topic right now.

And so, the top 10 pages of Google are saturated with… You know, if you said, “Retirement lawyer,” how would you crack that nut? How would you get it? Now, if I add, okay, we’re in Beverly, Massachusetts. If I say, “Retirement lawyer in Beverly, Massachusetts,” that would— but I know I’m changing the behavior of the potential customer, which is the hardest thing to do. I don’t know how to do that. So how would we…? We do the best and most effective SEO we can, and it’s still going to be on page two of Google. Is that a hopeless situation? Or how do you affect that?

Balancing Expectations

Ed: That’s a great question. If you’re a retirement lawyer in Beverly, Massachusetts, think about the size of the world you intended to influence, the volume of business that you would probably need to entertain to be successful. You’re probably not a 50 or 100-person staff. You’re something, as you said, the proposition you made is it’s a small business. So you’ve got the — if you’ll pardon the expression — bandwidth, the amount of time and energy you can do to devote to clientele before you either hire people or default on a client, and which you don’t want to do.

Paul: It’s been a fascinating discussion about SEO and understanding, really, marketing in the web world. We’re going to be talking with him over several podcasts and I think you’ll find some very interesting things. So, Ed, I want to think you for being here for this first podcast.

Ed: It’s been fun, Paul. I’m looking forward to what comes next. Thanks for having me.

Is Anonymity an Illusion?

Today on the Edge of Innovation, we talk about what it means to be anonymous, and discuss whether or not it is an illusion.

Transcript

Sections

Phones as Proof of Identity
Browsers to Use for Anonymity
What is a Right?

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Looking back: The Edge of Innovation – A Discussion on Cryptocurrency

This episode of “The Edge of Innovation” is about Cryptocurrency. The Edge of Innovation is produced in partnership with SaviorLabs.

 

Show Notes

A New Alternative to Bitcoin

Transcript

Sections

Intro to Cryptocurrency
Cryptographic Math
Bitcoin and Banks
Arbitrage Opportunities

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1984 in 2017? The Implications of Our Data-Tracking Technology

Today on the Edge of Innovation, we talk about privacy.

 

Hackers and lawyers can discover pretty much anything about you. So what is privacy?

Paul mentions how someone was unable to obtain life insurance due to having prescribed to a medication that was allegedly not public information. But if something is in a database somewhere, it is out of your hands. Unintended consequences may come to pass. The more you know about these things the better.

A man with a pacemaker was judged guilty due to the correlation of his pacemaker with a crime. This was “private” information.

Things are only “private” when they don’t matter.

© 2017 Paul Parisi

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