Web publishers face a quandary in 2014: User expectations for how quickly a website will load are getting faster and faster. But web pages keep getting fatter and fatter, adding custom fonts, bigger art, more video, and more complex JavaScript into the mix. Our 3G reality often falls short of our broadband dreams. Patrick Hamman at The Guardian gave an interesting talk last week at the FrontTrends conference in Warsaw about how they’re trying to make theguardian.com load a lot faster in its new, responsive design, and there are a lot of ideas in here ready to be stolen by other news site developers. One remarkable fact: A Guardian audience survey found that, of 17 key product drivers, the speed of the site ranked No. 2, behind only …

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Is your news site too slow? Probably, though The Guardian’s trying to speed theirs up


Also published on Medium.