GoodUIA Good User Interface has high conversion rates and is easy to use. In other words, it’s nice to both the business side as well as the people using it. Here is a running idea list, which we try on projects. A one column layout will give you more control over your narrative. It should be able to guide your readers in a more predictable way from top to bottom. Whereas a multi column approach runs some additional risk of being distracting to the core purpose of a page. Guide people with a story and a prominent call to action at the end. A friendly gesture such as providing a customer with a gift can be just that. Deeper underneath however, gifting is also an effective persuasion tactic …
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