“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level. So, what is a content audit? A content audit is a careful look at your website’s existing content in order to make sure that it’s doing what you want it to do – driving the right kind of traffic, containing the right kind of keywords, and improving conversions. The reason this is important is because the content…
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