Say you’ve designed an HTML email with 3 columns. Because of limited and weird CSS support in email clients, email design is done with tables. That 3 column design looks great on large-ish screens, but it squishes awkwardly on small screens. Theoretically a media query would save us here, but as we can’t even count on floats we sure can’t count on those. There is still a way though. In this article, I’m just going to poke at some ideas around responsive email. These are not robust, production-ready ideas, I just thought it was fun to think about. It was inspired by listening to Fabio Carneiro speak recently. Fabio works for MailChimp doing all this hardcore email layout wrangling and shared some of the ideas behind responsive …

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Ideas Behind Responsive Emails


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