Close your eyes. Take a second and imagine yourself shopping on your favorite e-commerce website. You’ve got a cart that’s full of merchandise and you’re about to check out. You take your credit card out and begin completing the checkout form. First Name, Last Name, Email Address, Payment Info… The phone rings, your boss walks in, those TPS reports are due. Panic. You quickly “X” out of the window. You’ve just abandoned your cart. There are hundreds of reasons why people abandon online transactions and it happens almost 67% of the time on e-commerce websites according to the Baymard Institute. It’s not all bad news, however. Let’s think about your transaction from the e-commerce companies’ perspective. Compared …

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How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing


Also published on Medium.