Why is a good email design important? A well-designed newsletter is key to your email marketing success. A high-quality design can highlight your calls to action, prioritise your content and ensure you are instantly recognised in the inbox. Designing for email however is quite different to designing for the web, print or any other medium. Emails aren’t like complex websites or graphic heavy posters; they should be nicely designed but somewhat basic. This will make it easy for your subscribers to open, engage and click. Here are five essential tips to making sure your email campaigns are a success. Stay on-brand Most people, before they engage with an email, they want to see who it’s from. They will see your graphics first. …

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Email Design: How to Improve Customer Engagement