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Content Marketing: Blog Articles Versus Video

On Episode 67 of The Edge of Innovation, we’re talking with Ed Alexander of Fanfoundry.com, about how blog articles and video can help with content marketing.

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Tech Perspective: Facebook – Should I be Scared?

Tech Perspective: Facebook – Should I be Scared?

By Paul Parisi, President & Founder

Finally, we may all be understanding what is surfacing in the news. Facebook is indeed a “maker of manners,” as King Henry says to Kate in the end scene of Shakespeare’s Henry V–Facebook is used to affect our reality.

As The Outer Limits intro states:

“There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical. We can roll the image, make it flutter. We can change the focus to a soft blur or sharpen it to crystal clarity. For the next hour, sit quietly and we will control all that you see and hear. We repeat: there is nothing wrong with your television set. You are about to participate in a great adventure. You are about to experience the awe and mystery which reaches from the inner mind to – The Outer Limits.”

So does Facebook. This is the whole point of Google and Facebook – to know you better than you know yourself and, for a handsome fee, to offer advertisers access to you. That is the equation – Facebook, Google, et al. are not web companies. They sell advertising. That is it. No matter what you think they do, they sell YOU to advertisers.

As Tim Cook, CEO of Apple, so aptly said back in 2014, when talking about Google, that if you are not paying for something, “You’re not the customer. You’re the product.” The same goes for Facebook, Instagram, Snapchat and (insert any name here).

So what is the hip 21st century person to do? It is critical that you remember that when you use a website or app, the site is tracking EVERYTHING you do. They (Google, Facebook, etc.) don’t care specifically about you. There is no screen in some data center displaying what you are interested in, or what you have said. That would be way too much work. But there are bots (small pieces of code) that buzz through your data and make predictions on how you might think about something. Then advertisers can buy the ability to expose ads to you to reinforce or trigger off that information. This is called manipulation, and you need to be aware of to what degree this is happening.

So back to the question of what should you do. The only way to limit this exposure is to opt-out and never use these services. Yes, opt-out! Close down your accounts and never access these services (any of them) ever again. You see, it’s not really about the service having your info, it’s about how the app is used to carefully craft a world they want you to see, and, ultimately, to get you to respond in a certain way. Maybe buy something, maybe reinforce a political view, maybe change a political view. They provide “rose-colored” glasses (or whatever “color” is most effective) to manipulate your worldview. They allow an advertiser to deliver a reinforcement or challenge to your viewpoint to produce the outcome they want to occur.

Chicken Little and I were discussing this very issue just last week. (As is typical for New England, she was holed up in her bunker in northern Vermont way off the grid. You have to actually drive there and then hike in for 10 miles.) Bottomline, as she shrieked from under her bed, “This is way past ‘the sky is falling’…”.

In closing, what did you expect? Not to be too negative here, but did you really think it was all about personal, altruistic endeavors? Let me know what you think – let’s have a conversation. By the way, if you decide to stay in, we can help you stay secure even in the midst of the storms.

Not sure how to keep up with these things? Get your IT assessment from SaviorLabs today.

Ads, Apple, and Amazon: Tweets from the Edge

Today on the Edge of Innovation, we discuss recent news in technology and what it means for the future.

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Why You Don’t See “World Cup” Ads On Google

A Google Trends chart shows the huge spikes in search volume for “World Cup” in the years the tournament is held. Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cupâ„¢ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was held, in 2006 and 2010. What may surprise you is the search results from all this “World Cup” interest will be largely free of ads on Google.com. FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property protection on terms including “World…

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Why You Don’t See “World Cup” Ads On Google

Google’s Checklist on How to Build the Best Keyword List for Your Business!

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document “Keywords to the Wise”, which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting: Your keywords should reflect the different types of queries that users type when they are searching for something you offer. Make sure that your keywords and their management are in alignment with the objectives of your business. Delete those keywords which no longer drive traffic to your website. Use broad match to capture long tail queries, reserve exact match for your primary volume and value …

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Google’s Checklist on How to Build the Best Keyword List for Your Business!

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