Tagbranding

My Kingdom for a Font!

Today on the Edge of Innovation, we look at the history of typography and the effect of changing technology on graphic design.

Show Notes

A One-Man Font Shop
The Coolest Font of the Year?
The Feds are Killing Off Clearview
A Font Made Exclusively for Coding

Transcript

Sections

The Subtleties of Metrics and Spacing
Automatic Correction
Comic Sans, Roman, Tekton, Caslon
Powerful Programs for Typography
The Helvetica Documentary
Fonts Send a Message
The Importance of Typography

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Why Bloggers Need to Do More Than Just Trademark Their Blog Name

This is a guest contribution from trademark attorney Xavier Morales. Should you trademark your blog name? While the answer will vary from blogger to blogger, in general, modern bloggers will benefit from trademark registration. At the start, blogs were something of a personal communication medium. But today, they’ve evolved into businesses and brands. In other words, they have become entities worth trademarking. Trademarking extends beyond merely filing an application. It starts with the brand itself. Only strong, unique brands will receive trademark registrations. Therefore, a company must search high and low for any existing mark that can be considered confusingly similar. Even after receiving a federal trademark registration, owners must actively protect their rights. Only they can stop other entities who infringe on their rights. That…

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Why Bloggers Need to Do More Than Just Trademark Their Blog Name

How to Add a Color Tinted Full Width Google Map in WordPress

How to Add a Color Tinted Full Width Google Map in WordPress By Henry Jones / May 21, 2014 / Tutorials shares A Google Map is a great feature to include on a “Contact” or “About” page. It adds a layer of interactivity and allows your visitors to quickly see where you or your business is located. However, if you really want your design to standout, simply embedding a standard Google Map won’t cut it. So in this short tutorial, I’m going to show you how to easily make a Google Map look more integrated with your branding and website. We used this technique in our Hayden WordPress theme and you can easily see there is a world of difference between this approach and a standard map…

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How to Add a Color Tinted Full Width Google Map in WordPress

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion. Misconceptions around the Psychology of Color Why does color psychology invoke so much conversation … but is backed with so little factual data? As research shows, it’s likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us…

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The Psychology of Color in Marketing and Branding

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