On Episode 10 of The Edge of Innovation, we explore web design best practices and discuss Paul’s new book on this topic.
Tag: tags
How to Make Your Videos Rank Better on YouTube
Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. With 200,000 videos uploaded per day, more than 600 years required to view all those videos, more than 100 million videos watched daily, and more than 300 million existing accounts, if you think YouTube might not be an effective distribution channel to reach prospective customers, think again. Yes, understanding YouTube can be a little complicated as compared to Facebook, Twitter, Instagram, or even Tumblr, when it comes to generating engagement, but YouTube marketing is worth all the efforts. YouTube is the third most popular site in the world and the second most popular search engine after Google. So you can see why it is important to optimize your …
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Silly Marketer, Title Tags Are for Robots!
Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right?In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that. Hey, Moz fans, welcome to yet another edition of Whiteboard Friday. I’m Jen Lopez, the Director of the Community here at Moz, and today I’m going to take you on a tale of two marketers.We have the SEO, right? We focus on making sure that the robots and that the spiders are crawling through our sites and can get to them. Then when we want things to show up in the SERPs, we …
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