Tag: typography

My Kingdom for a Font!

Do you know the difference between an m-dash and an n-dash? What about a hyphen? Differences such as these are probably perceived by your eyes and brain on a daily basis, and they affect the nature of how you process content- but it is unlikely that you spend considerable time pondering their intricacies. When choosing a font, it is critical that you consider these factors. Every letter and curve tells its own story in beautiful art that deserves respect.

When creating a new font, you don’t just run through the 26 letters of the alphabet, but must make 250 glyphs. Each glyph has unique metrics and rules which must be defined. This involves the hard work of an artist and should be considered as an artist’s intellectual property. Every serif (the wings of a letter), curve, dot, and dash, is measured out for circularity, angle, thickness, spacing, and juxtaposition, in a manner that evokes subconscious thinking patterns in the reader. These psychological effects must be measured according to their contextual implications. For example, Helvetica is a very factual font. You might not see it in a whimsical children’s book.

Developing and honing your perception of fonts and their beauty is essential to designers, marketers, and technology professionals, especially at a time where we have such an evolving diversity of selections. With this diversity, however, it is also important to recognize when a font is poorly designed and/or used out of context. Always be looking for a font you can look at and say “gee, you’re just my type!”

My Kingdom for a Font!

Today on the Edge of Innovation, we look at the history of typography and the effect of changing technology on graphic design.

Show Notes

A One-Man Font Shop
The Coolest Font of the Year?
The Feds are Killing Off Clearview
A Font Made Exclusively for Coding

Transcript

Sections

The Subtleties of Metrics and Spacing
Automatic Correction
Comic Sans, Roman, Tekton, Caslon
Powerful Programs for Typography
The Helvetica Documentary
Fonts Send a Message
The Importance of Typography

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The Very First Principle of Typography

Stanley Morison, designer and historian of printing, design of the Times New Roman typeface (1931) and other historical revivals wrote First Principles of Typography in 1929. I recently found a 1967 version published by Cambridge University Press, in which Morison writes…w”hile the principles here set forth apply to the typography of books, the sections dealing with composition may be adapted to the design of newspapers and publicity.” These principles sound vintage to digital ears, but they also are as true today as they were before the digital revolution. What’s more, I love this first paragraph: Designer Resource: Shadow TypeFor even more vintage find by Steven Heller, pick up a copy of Shadow Type: Classic Three-Dimensional Lettering, co-authored with Louise Fili. This beautiful …

Original Article Can Be Found Here:

The Very First Principle of Typography

Font of the day: Lodgecode

Font of the day: Lodgecode | Typography | Creative Bloq TypographyShowcase Sep 15, 2014 12:09 pm Share this article Every day we showcase the best fonts on the web. Today it’s Lodgecode by Jeff Warrington. Here at Creative Bloq, we’re big fans of typography and we’re constantly on the hunt for new and exciting typefaces – especially free fonts. So, if you’re in need of a font for your latest design or just like to keep a collection so you’re prepared, we may be able to help out. Every day, we’re running ‘Font of the day’, where we’ll be posting the best best free and paid-for fonts the web has to offer. Lodgecode by Jeff Warrington Today’s font of choice, Lodgecode, was created by designer Jeff Warrington of The …

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Font of the day: Lodgecode

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