If it seems like everyone is on some sort of social media outlet, that assumption may not be far off. As of September 2013, 73% of adults online are on social networks. Because most social media networks are free and can reach a large audience, it’s no wonder that people and companies have increased their presence on social media. The thing is, not every social media outlet is the same. Each network has a different message and audience. For example, just because MTV has a large following on Twitter, doesn’t mean that it would find the same success on LinkedIn. This is why you need to find out where a majority of your audience is spending time. If not, all of your hard work is for …

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10 Social Media Accounts You Can Learn From


Also published on Medium.